Livery & Co

Three weeks · Fixed scope · Fixed price

Lead-to-Sales Sprint

Capture high-intent leads on whichever surface they appear on, and get a salesperson on them before they cool off.

Most clients start with a one-week Leak Audit before committing to a sprint. If you've already done the audit with us, the audit fee is credited toward this sprint.


High-intent traffic doesn't behave the way your forms assume.

Car subscription operators get valuable traffic from a wide spread of channels — Facebook Marketplace, Instagram, Gumtree, paid search, organic, referrals. The people behind it are often serious buyers: they need a car, they need it soon, they've already decided to consider subscription. But they're mobile, distracted, and three taps away from leaving for a competitor.

Conventional capture — "here's a five-page sign-up form, please fill it out completely" — loses most of them. The operators winning these channels capture the bare minimum on whichever surface the lead appears, get a human on the phone within minutes, and qualify on the call. Everything else is an attempt to recreate that flow with software that wasn't built for it.


What's in the sprint

The Lead-to-Sales Sprint targets your three or four highest-leverage capture and routing problems, identified at the start of week one. Examples of what we build, depending on where the gaps are:

  • Partial-submission capture — the moment a prospect enters their email and phone, those details are saved, even if they never finish the form.
  • Multi-surface capture — click-to-call buttons that route directly to your sales team, WhatsApp / SMS-initiated enquiries, native lead forms inside Facebook and Instagram.
  • Booking widgets — let the right kind of prospect skip the lead form entirely and book a call straight onto a salesperson's calendar.
  • Instant routing — leads delivered to the right salesperson by SMS, Slack, push notification, or whatever your team actually checks.
  • Out-of-hours handling — capture the lead, schedule the callback, set expectations with the prospect, surface it on the dashboard for whoever's on shift in the morning.
  • Salesperson dashboard — hot leads in real time, with the context the salesperson needs before they call.
  • Speed tracking — SLA reporting on how fast leads actually get a callback, and which ones got missed entirely.
  • Channel-aware landing pages — distinct entry points for Facebook traffic, Marketplace traffic, paid search, and organic, each tuned to the intent of that channel.

Note: this sprint focuses on getting leads to your sales team faster and on more surfaces. Full marketing attribution is a separate engagement, and there are specialists better suited to it than us.


What you'll have at the end

A capture infrastructure that works on the channels you actually advertise on. A sales team getting hot leads in real time, with the context they need before the first call. And the data to know which channels and which surfaces are actually producing customers — not just leads.


How the three weeks run

We map your current capture surfaces, your channels, and where leads are dropping out or going cold. We identify the three or four highest-leverage gaps and design the new flows. You sign off before we build.

New capture surfaces, routing, notifications, and dashboards shipped to staging.

We ship to production, watch the funnel, and hand you a dashboard showing time-to-contact, capture rates by channel, and where the next gains are.


What it costs

Most Lead-to-Sales Sprints sit in the range of $25,000–$50,000 AUD, depending on how many surfaces and existing systems are in scope. We'll quote firmly after a 30-minute scoping call.

Book a scoping call

Don't leave money on the table..